ZAMONAVIY TELEVIDENIYEDA OVOZ DIZAYNI VA UNING AUDITORIYA PSIXOLOGIYASIGA TA’SIRI

Abstract

This article provides a fundamental study of the role of sound design in creating modern television products and the mechanisms of its impact on audience psychology. The research analyzes the synthesis of sound with visual imagery, the influence of the acoustic environment on human perception, and the significance of audio in enhancing the emotional resonance of audiovisual products. Furthermore, it explores the immersion effect created by modern technologies, psychoacoustic stimulation, and their functions in maintaining audience engagement. The creative and technical activities of the sound director are examined through the lens of contemporary media psychology