SANLÍ TRANSFORMACIYA SHÁRAYATÍNDA MÁDENIYATTÍŃ EVOLYUCIYASÍ: MASHQALALAR HÁM PERSPEKTIVALAR

Abstract

This article examines the evolution of culture in the context of digital transformation, focusing on its main trends, challenges, and future prospects. The impact of digital technologies-such as artificial intelligence, internet culture, social media, and virtual platforms-on cultural processes is analyzed from a scientific perspective. The study addresses issues of national cultural identity, the digitalization of cultural heritage, and the influence of digital culture on social consciousness. The article outlines essential approaches and strategic prospects for ensuring the sustainable development of culture in the digital era.