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Filologiya · 2026/1

The presentation of “O‘zbekiston 24” television channel programs on digital platforms: a case study of YouTube, Telegram, and Instagram

DOIhttps://doi.org/10.66900/43szyq43
Kalit so‘zlar

kontent-tahlil, raqamli yangiliklar, Instagram, O‘zbekiston 24, Telegram, video davomiyligi, YouTube

Annotatsiya

Tadqiqotda “O‘zbekiston 24”ning rasmiy sahifalaridagi 59 ta publikatsiya metama’lumotlari tahlil qilindi: Telegramdagi 40 ta video, Instagramdagi o‘nta Reels va YouTube’dagi to‘qqizta yozuv. Telegram uchun maqsadli tanlangan to‘rtta sanadagi materiallar olindi. Ulardan 20 tasi “Axborot 24”ga, yana 20 tasi boshqa dasturlarga tegishli. “Axborot 24”ning 16 ta va boshqa dasturlarning oltita videosi uch daqiqadan qisqa bo‘lib, median davomiylik mos ravishda 134 va 255 soniyani tashkil etdi. O‘zaro bog‘liq 400 ta juft qiyoslashning 305 tasida boshqa dasturlarning videolari uzunroq bo‘ldi. Shu guruhdan besh daqiqa va undan uzun videolar chiqarilganda, bu ko‘rsatkich 220 ta qiyoslashdan 125 taga tushdi. Tahlil davomida “Axborot 24”ning o‘nta videosi 120–149 soniya oralig‘iga to‘g‘ri kelishi, boshqa dasturlarda esa bunday video yo‘qligi aniqlandi. Telegramdagi bir xil sarlavhali uch juft videoning davomiyligi 254, sakkiz va sakkiz soniyaga farq qildi. Bu natijalar faqat tanlangan publikatsiyalarga taalluqli bo‘lib, telekanalning barcha materiallarini ifodalamaydi. Videolar qayta montaj qilinganmi yoki ulardagi tasvir va ovoz bir xilmi, degan savollar tadqiqot doirasida tekshirilmadi.

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