ART AND SCIENCE
Philology · 2026/1

The presentation of “O‘zbekiston 24” television channel programs on digital platforms: a case study of YouTube, Telegram, and Instagram

DOIhttps://doi.org/10.66900/43szyq43
Keywords

content analysis, digital news, Instagram, O‘zbekiston 24, Telegram, video duration, YouTube

Abstract

This study looks at the publication metadata of 59 posts from O‘zbekiston 24’s official accounts: 40 Telegram videos, ten Instagram Reels and nine YouTube entries. The Telegram sample comes from four deliberately selected dates, with 20 videos from Axborot 24 and 20 from other programmes. Sixteen Axborot 24 videos and six videos from other programmes run for less than three minutes. Their median lengths are 134 and 255 seconds, respectively. Videos from other programmes are longer in 305 of 400 pairwise comparisons, although these comparisons are not independent. After videos lasting five minutes or more are removed from that group, the figure falls to 125 of 220 comparisons. Ten Axborot 24 videos fall between 120 and 149 seconds, compared with none from other programmes. Three pairs of Telegram posts with matching headlines differ in length by 254, eight and eight seconds. The findings apply only to the selected posts, not to the broadcaster’s output as a whole. Whether the videos were re-edited or contain matching images and sound was not examined.

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