ART AND CULTURE BULLETIN
Articles · 2026/3

БИЛИМЛЕНДИРИЎГЕ ТИЙИСЛИ МАТЕРИАЛЛАРДЫ СӘЎЛЕНДИРИЎДЕ БАСПАСӨЗ ХЫЗМЕТИ ХАТКЕРИНИҢ КӘСИПЛИК ШЕБЕРЛИГИ

  • Dauletmuratov Takhir Piratdinovich - teacher, Nukus branch of the Uzbekistan State Institute of Arts and Culture Nukus branch of the Uzbekistan State Institute of Arts and Culture
DOIhttps://doi.org/10.66900/q6mpj572
Keywords

education, press service, media content, professionalism, journalism, communication, digital media, audience

Abstract

The article analyzes, from a scientific and theoretical perspective, the professional mastery of the press secretary in conveying information related to the education sector to the public. The features of collecting, verifying, analyzing, adapting to the audience, and presenting information in educational content are defined. The author substantiates that a press secretary in the field of education, along with journalistic skills, must possess analytical, communicative, digital-multimedia, and professional-ethical competencies.  

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