ART AND CULTURE BULLETIN
Articles · 2026/3

MADANIYAT MUASSASALARIDA RAQAMLI BOSHQARUV TEXNOLOGIYALARINI JORIY ETISHNING ZAMONAVIY MENEJMENT MODELI

  • Urazbaev Islam Makhsetovich – Senior Lecturer Nukus Branch of the State Institute of Arts and Culture of Uzbekistan Nukus branch of the State Institute of Arts and Culture of Uzbekistan
DOIhttps://doi.org/10.66900/e51rz266
Keywords

cultural management, digital transformation, cultural institutions, innovative management, e-governance, artificial intelligence, strategic management, digital technologies, cultural services

Abstract

This article examines the theoretical and practical aspects of implementing digital
management technologies in cultural institutions. The research analyzes modern management approaches,
digital transformation processes, and innovative governance tools aimed at improving the efficiency of
cultural organizations. Based on a comparative analysis of international experience and national practice, a
conceptual model of digital management for cultural institutions is proposed. The findings demonstrate that
the integration of digital technologies contributes to more effective management, rational use of resources,
improved quality of cultural services, and sustainable institutional development. The study also provides
practical recommendations for strengthening digital infrastructure and enhancing managerial capacity within
the cultural sector. 

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