ART AND CULTURE BULLETIN
Articles · 2026/3

MADANIYAT MUASSASALARIDA IJODIY INDUSTRIYALARNI RIVOJLANTIRISHNING ZAMONAVIY MENEJMENT MEXANIZMLARI

  • Majitova Bibinaz Bakhadirovna - teacher Nukus branch of the State Institute of Arts and Culture of Uzbekistan Nukus branch of the State Institute of Arts and Culture of Uzbekistan
DOIhttps://doi.org/10.66900/kgpzwg47
Keywords

cultural management, creative industries, cultural institutions, creative economics, strategic management, innovative management, cultural services, digital transformation, creative projects, cultural marketing, public-private partnership, sustainable development

Abstract

This article examines the modern management mechanisms for developing creative
industries in cultural institutions. The research analyzes the role of strategic management, creative economy,
innovation management, and digital marketing in improving the performance of cultural organizations.
Based on a comparative analysis of international experience and national practice, a conceptual management
model for cultural institutions is proposed. The findings demonstrate that the development of creative
industries enhances organizational sustainability, improves the quality of cultural services, strengthens
investment opportunities, and increases the competitiveness of cultural institutions. The study also provides
practical recommendations for improving management efficiency and supporting the sustainable
development of the cultural sector. 

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