Articles · 2026/3
PROFESSIONAL MASTERY OF THE PRESS SERVICE SECRETARY IN COVERING MATERIALS RELATED TO EDUCATION
Abstract
The article analyzes, from a scientific and theoretical perspective, the professional mastery of the press secretary in conveying information related to the education sector to the public. The features of collecting, verifying, analyzing, adapting to the audience, and presenting information in educational content are defined. The author substantiates that a press secretary in the field of education, along with journalistic skills, must possess analytical, communicative, digital-multimedia, and professional-ethical competencies.
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