MODERN STRATEGIC MANAGEMENT MODELS AND DIGITAL TRANSFORMATION IN CULTURAL AND ART INSTITUTIONS
Abstract
This article examines modern strategic management models in cultural and art institutions under the conditions of digital transformation. The study analyzes theoretical approaches to strategic management, innovative governance mechanisms, and the impact of digital technologies on organizational performance. Based on a comparative analysis of national and international practices, an integrated strategic management model is proposed, combining strategic planning, innovation management, digital transformation, human capital development, and performance monitoring. The findings contribute to improving management systems in cultural and art institutions and can serve as a methodological basis for the sustainable development of the cultural sector in Uzbekistan
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