ART AND CULTURE BULLETIN
Articles · 2026/3

MODERN MANAGEMENT MECHANISMS FOR THE DEVELOPMENT OF CREATIVE INDUSTRY IN CULTURAL INSTITUTIONS

  • Bibinaz Baxadirovna Majitova Nukus branch of the Uzbek State Institute of Arts and Culture image/svg+xml
DOIhttps://doi.org/10.66900/kgpzwg47
Keywords

cultural management, creative industries, cultural institutions, creative economy, strategic management, innovation management, cultural services, digital transformation, creative projects, cultural marketing, public-private partnership, sustainable development

Abstract

This article examines the modern management mechanisms for developing creative industries in cultural institutions. The research analyzes the role of strategic management, creative economy, innovation management, and digital marketing in improving the performance of cultural organizations. Based on a comparative analysis of international experience and national practice, a conceptual management model for cultural institutions is proposed. The findings demonstrate that the development of creative industries enhances organizational sustainability, improves the quality of cultural services, strengthens investment opportunities, and increases the competitiveness of cultural institutions. The study also provides practical recommendations for improving management efficiency and supporting the sustainable development of the cultural sector.

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